When buying online, you must encounter these tricks and below are tips to handle. Besides retaining customers, online stores often try to use tricks to get shoppers to spend money on things that are sometimes unnecessary. Here are some psychological tips to help you save more when buying online.
1. Order delivery instead of receiving at the store
Sometimes it will be more convenient and save shipping costs when you arrive at the store instead of waiting for delivery. For retailers, this is a great way to increase their sales. Because chances are you will buy more products while you are in the store. It may be some really necessary additional goods, but sometimes it's also completely different products that you buy on you never use.
2. Read reviews, but don't rely entirely on public opinion
Many retailers collect statistics and information about customer purchases and can display it on the website in real time. For example, some e-commerce sites will tell you how many people have purchased this product and how many have it in their shopping cart and are willing to buy it. While this can give you the peace of mind that the product is indeed of good quality, it can also contribute to impulsive shopping.
You guys have no way to check and see if these statistics are true or not and sometimes psychologically influenced by society. Reviews can provide some insight into the real features of the product, but don't forget to listen to your mentality and choose what's best for yourself.
3. Don't be afraid to miss out when buying online!
Many retail websites pressure customers by creating the illusion that they will miss out on a once-in-a-lifetime deal if they don't buy a product right away. Psychologically, you are urged to buy, otherwise, the discount will expire and never get such a big deal again. Emotional phrases like "Order now, before it's too late" or "Only 3 pieces left in stock" can get you to order within "1 note".
This approach creates a stressful situation for you to buy and causes anxiety, causing you to act without thinking. Many of you suffer from the fear of missing out on certain things that are available to others. So you guys will usually act impulsively and buy things they don't really need.
4. Check if the offer is truly "exclusive"
Online stores grab the attention of customers by offering exceptional personalized deals or selling exclusive high-quality products. In some cases, these deals and promises are true and stores use these methods to drive sales, but sometimes it's just the trick of raising the price initially and then lowering the price. . Therefore, "exclusive" products can be just items that sellers want to get rid of as quickly as possible.
If you have time, it's a good idea to compare offers at different online stores and consider other factors that can affect the price: expiration date, shipping fees, quantity of the product. have to buy at the same time to get a discount, etc.
5. Not so important as the free shipping
Most of you don't like to pay shipping and the retailers know that. According to research, 93% of people are likely to buy more with free shipping. And their total purchase value will be much higher. Many of you even value free shipping over speedy delivery: Half of the respondents said they were willing to wait a week for the products they paid for if they got free shipping.
While free shipping is a great option if you are really interested in buying certain products from this online store, it sometimes makes you decide to buy quality products. low or encourage impulsive buying, as it feels like I've saved money on shipping charges.
6. Don't pay too much attention to the recommended items
While being prompted to buy certain products can sometimes be helpful, in most cases sellers will only use this trick to get more money from you. They can recommend items related to existing products in the shopping cart or corresponding to your browsing history.
If you want to spend less, stick to your shopping list and don't be tempted to spend more than you intended. If you can't completely skip the recommended sections, try to see it as an advertisement rather than a useful tool. It might be wise to consider some holiday offers when you're planing big purchases. Memorial Day, President Day, Labor Day or Black Friday deals show significant discounts and you can get what you really want for a price that won't hurt your budget. Or your consciousness :)