In recent years, local brands have been closing the gap with global competitors, due to their ability to adapt to market trends and local tastes.
According to Brand Footprint’s global ranking, these are the Top 10 International Products that are popular around the world.
Owned by Unilever, Knorr is a German food and drink company known for producing powdered soup and meals, stock cubes and condiments.
Launched in the UK in 1954, Sunsilk was the first major shampoo to contain olive oil.
Indomie is a brand of instant noodle. Outside Indonesia, Indomie is also produced in Nigeria.
A portmanteau of “Nestlé” and “café”, Nescafé is one of Nestlé’s most well-known brands.
Nescafé was originally a soluble powdered coffee that became a staple in the US during the Second World War.
Pepsi, developed in the 1800s in a drugstore, was originally named Pepsi-Cola after the kola nuts it contained and the word “dyspepsia”.
In 1932, salesman Herman Lay opened a snack food operation in Ohio and took over a potato chip manufacturing company. He sold the chips from the back of his car across the US.
Lay’s is now sold across the globe and is part of the PepsiCo company.
Lifebuoy was introduced by Lever Brothers in 1895 in England and was one of the US’ most popular soap products before perfumed soaps came onto the market.
It was well known for its red and yellow packaging, red colour and octagonal shape.
Maggi originated in Switzerland in 1884, and was pivotal in improving the diets of working families.
Today, they provide stock cubes, noodles, sauces, and powdered soup across the world.
Colgate, known for selling toothbrushes, toothpaste, mouthwash and dental floss the company, originally Colgate-Palmolive, sold soap.
The brand is purchased by more than half of all households in the world.
Originally intended as medicine, Coca-Cola was invented by a colonel, John Pemberton, after he was injured in the American Civil War.
After becoming addicted to morphine, the colonel was trying to find a substitute when he invented the prototype, which was actually “coca wine” and was later developed into a soft drink. The name refers to two of its original ingredients — coca leaves and kola nuts.