You want to management and product marketing, or just want to pick up a few new reads to expand your skills? Instead of browsing the bookshelves at your favorite local bookshop and choosing one blind, take a look at our list of top product management and product marketing books for tried-and-true recommendations from the PMM community. We identifies and rates the best books in the world, based on public mentions, recommendations, ratings and sentiment. Here below is 5 Best Product Management Books worthy To Read In 2019.
1. Swipe to Unlock
This book is a top-read for anyone who has an interest in product management, marketing, design, consultancy, and business strategy within the tech industry.Swipe to Read is a comprehensive text about the fundamental concepts of business strategy and technology. Written by product managers from Google, Facebook, and Microsoft, the authors call on their extensive experience to answer real-life questions and give insight into how technology is changing the world we live in.
Topics covered include…
- Business Models and Strategies
- Software Development
- Hacking and Security
- Big Data
- Future Trends
An interesting and extremely useful book, Hooked provides practical insights and actionable steps for building products people love. Written by Nir Eyal, an expert within the gaming and advertising industries, this book is based on years of Eyal’s research and experience, providing an in-depth ‘how-to’ guide for building successful products.
In conclusion, Hooked is ideal for product managers, designers, marketers, and start-ups, who seek to design better products and further understand how products can influence behavior.
3. Explosive Growth
Explosive Growth by Cliff Lerner combines amusing storytelling with practical content. Here Cliff gives insight into the highs and lows of running his online dating app start-up, alongside lessons, top tips, and advice well learned.
From reading this book you will find out how to…
- Create a Marketable Product
- Identify Key Metrics
- Execute Viral Growth Strategies and Media Hacks
Therefore, you will also learn top ‘growth tips’ to improve your marketing, leadership and management, product development, and much more. This makes Explosive Growth a perfect match with product managers, marketers, start-ups, and entrepreneurs.
4.The Lean Startup
The Lean Startup by Eric Ries has sold over a million copies and has been translated into over 30 different languages. Sharing his knowledge on how to create a successful startup, Eric Ries focuses on understanding what your customers really want. Beside, This then leads on to discussing how to adjust business and products, helping to change the way companies are created and products designed and launched.
Ries shares key innovative practices from Google, Facebook, and Toyota, and then discusses how these can be adapted to work in any business. This book should be read by all aspiring and current entrepreneurs, as well as any business and product managers.
5. The Product Manager’s Desk Reference
The Product Manager’s Desk Reference 2E aims to provide all the knowledge and tools you will need to become to become a successful product manager. Written by practitioners for practitioners, Steve Haines highlights step-by-step the entire life cycle of a product. He shares methodology, real-life examples, best practices throughout a range of process, useable templates, and much more.
Topics covered in this book include…
- How to Choose and Justify Products to Build
- The Development and Launch of Products
- Product Management
- The Replacement of Products
The Product Manager’s Desk Reference is a comprehensive resource for those who market and manage products, whatever the industry.
Above are comprehensive list of Best Product Management Books that you should to Read. Hope that it is useful for you.