Selecting the right keyword for your blog is the first step in driving organic traffic to your blog. You would have solved half of your problem if you can choose the right keywords for your blog. The right keywords are more than mere phrases or words; they are assets used in PPC marketing.
Choosing the right keywords means you know the exact keywords your potential visitors are searching for on the web. It is not just about getting traffic to your blog. It is about finding the visitors that will continually commit to your blog.
As a blogger, your most important asset is the ability to get visitors stuck on your page for a long time. When a visitor finds the information he or she is looking for on your blog, there is no way such a person will leave in a hurry.
It is essential to understand how keywords work if you want to rank high on search engine pages. People will only discover your blog if it ranks high. The right keywords will help you to get more visibility, gaining an edge over your competitors.
It could be challenging to navigate how to get the right keywords, but it is worth the effort if you can get it right.
What are Keywords?
In a straightforward term, keywords are phrases or words that people enter into search engines’ query boxes. Keywords are essential for the audience to help them find your blog, hence, driving more traffic to your blog.
Choosing the right keywords means you have to do keyword research. It means you must put in some works to check out what people are searching for on the web.
The purpose of keyword research is to get the keywords that will drive more traffic to your blog. Getting the right keywords will help you rank higher on search engines, thus, allowing your potential visitors to find your blog more easily.
Keyword research can also help you to find out the series of keywords your competitors’ target. It will help you modify your content strategy.
How to Choose the Right Keywords for your Blog
Now, let’s go entirely into this blog’s purpose; how you can choose the right keywords that will drive the PPC analysis to engage audience to your blog.
1. Understand Keyword Types
Keywords can be classified into different categories;
- Head keywords that have one or two words. They usually have high search volumes.
- Body keywords that usually contain two or three words. Their search volumes are good, not high, and not low.
- Long-Tail keywords with four or more phrases but usually have low search volumes. It will help you rank better at the top of search engines compared to more generic head keywords. Long-Tail keywords are more specific.
2. Think like an Audience
As a blogger, you are not creating your blog content for yourself, neither is it to suit your taste. The content on your blog is for your audience. To drive more audience to your blog, you have to think like your audience. Think about their needs and what they are likely to be searching for on the web.
If you are a visitor on your blog, what would you like to see? It should be the question in your mind. You may also ask yourself what you are likely to type on search engines if you are an audience. It will make your journey of finding the right keywords easier. Furthermore, you may ask your friends and family members for ideas.
3. Create a Keyword List
You have several ways to create a keyword list. The primary way we will consider in this article is to use keyword research tools. Since you know your blog niche, it is simple to generate keywords using keyword research tools.
- Google Related Searches: Scroll down to the bottom of your search page after searching for a particular niche keyword. You will see different searches that are related to your typed keyword.
- Google Related Questions: On the resulting page of a searched keyword, scroll down a bit to navigate to “people also ask.” There you will have a list of keywords that are related to your keywords that people have asked.
- Google Suggestion: Anytime you try to type anything on Google, you will notice that Google pops down some suggestions under the search bar. These are keyword ideas that you can incorporate into your list.
- Google Keyword Planner: You have to take advantage of this brilliant tool. It is the best keyword research tool for beginners, and it is available for free. Google Keyword Planner helps discover new keyword ideas and shows insight into how each keyword will perform. All you need to use this tool is to have a Google Ads account.
4. Find the Keywords your Competitors are using
One of the ways to select the right keyword is to know what keywords your competitors are using. Studying your competitors’ keywords will show you keywords you may have been missing out on. It will broaden your keyword list and also allow you to learn from their mistakes.
Enter your head keyword on Google and check for the first two or three websites that pop up. These are your major competitors. You would have to analyze their website to get their target keywords.
5. Analyze your Keyword List
It is not only about creating a list of keywords. It is much more about choosing the right ones that will drive traffic to your blog. You have to analyze the keyword list you have if you want to select the best keywords. Use a tool like Google Keyword Planner to examine them.
The best keywords that will improve your rank on search engine pages are those without much competition. If you use high competition keywords, your page will likely not be on the first or second pages of search engines. That’s not good for you.
It is vital to use the right keywords if you want to drive more traffic to your blog. What ranks you higher on search engines are the right keywords. Finding them has to be your priority.
If you’ve gone through this blog, you must now have different ideas on choosing the right keywords for your blog. Ensure the keywords you choose are low in competition, and they could be more specific. Long-tail keywords work better than head keywords because of a high level of competition for head keywords.