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There are some things you need to do to increase your Instagram followers. First of all, you need to create high-quality content that your audience can connect with. You should also optimize these contents so that they reach as many users as possible. Finally, you need to optimize your Instagram profile so that future visitors want to hit the follow button.
In this article we have prepared for Social Captain Readers, we will discuss the content optimization issue that will allow you to reach more people.
1. Identify the Right Hashtags for Your Brand
The hashtag became a controversial topic in 2020 because Instagram added a “shadow ban” feature in this period. Contents of Shadowbanned profiles were not included in the hashtags. If you were constantly using the same hashtags in your content, Instagram would perceive it as "spam" and penalize your account.
Don't worry because you can continue to use Instagram hashtags safely. The Shadowban feature has corrected you over time. In addition, Instagram hashtags allow you to gain more followers and your content to be discovered by more users.
So how should you optimize your hashtag usage within the scope of your brand's Instagram marketing? You have to consider appropriate hashtags according to the content categories. Where do you want your Instagram content to appear? Which topic and theme makes the most sense?
The hashtags you choose for your content should have a function. For example, you should be promoting your brand, explaining the purpose of your account, and determining your target audience. You can also take care to choose a hashtag with a strong community when choosing a hashtag. Some hashtags are very popular and contain millions of content. However, interaction rates may be low in such content. Even if there is not that much content in other hashtags, its community can be much more interactive.
The purpose of your brand is to use hashtags used by your target audience. To do this, you need to identify the hashtags your target audience uses in their content and stories. You should also add likes and comments to these content in order to attract traffic to your own profile.
We recommend that you pay attention to using different hashtags for each content. It is a good idea to fill the maximum limit of 30 hashtags per content as much as possible. But it's not worth it to copy and paste the same hashtags on each of your content.
If you have an Instagram business account, you can come to Instagram Insights to find out how many impressions you get from hashtags. If you find your statistics too low, try different hashtags to upgrade it. If you do not know how to switch to an Instagram business account, do not miss the article of Social Captain.
2. Use Instagram Stories
2018 has been a huge year for Instagram Stories. As organic access drops on regular Instagram content, story content has become one of the most important ways to interact with your audience.
But did you know that Instagram Stories can also help you gain followers?
Instagram story content is located on the Explore page of Instagram. So even people who do not follow you can easily discover your story content. If they like your story, they can start following you! For precisely this reason, it is very important that you have an active story at any time.
Apart from the discover page, stories can also appear on hashtags and location-oriented search pages. Instagram locations and hashtags have their own stories. This feature is not used very often on Instagram right now, but we can easily guess that this trend will be popular as more and more Instagram users start producing story content.
How do you add hashtags to your Instagram story?
It's easy to add hashtags to Instagram stories. You can type the hashtag with your phone keyboard or use the hashtag sticker. When users search for a hashtag on Instagram, if your hashtag content has become popular enough, they can easily find it.
How do you add the location to your Instagram story?
To add a location to your Instagram story, click the location sticker, and add the location of your story.
Instagram stories locations can accommodate both cities and prominent locations. For example, if you added the Eiffel Tower tag to your story, your story will be included in both the Eiffel Tower and the more general Paris location tags.
When your story is added to the search page for a location, Instagram sends you a notification about the topic. When a story is visible on the hashtag or location page, you can see the name of that page while looking at who saw your story.
Also read: How to add WhatsApp link to Instagram bio
3. Take Advantage of Instagram Ads
Instagram ads may not be as popular as Facebook ads. But with the decline of organic access on Instagram, investing in Instagram ads and boosting your content is not a bad idea at all.
It's not that hard to do your own Instagram advertising work. But small businesses and influencers who have never used Instagram ads before may seem confusing at first. But you don't have to worry because boosting your content is a simple process to Buy 5K Instagram followers.
You don't need to create cluttered Instagram ads through Facebook ad manager. All you have to do is create Instagram content, just like how you normally do it, and press the “promote” button after publishing it.
Instagram brings out a list for the “similar audience” audience where you can boost this content. If you do not want to choose from this list; you can also determine the audience's interests, age ranges, and gender.
For example, let's say you want to share a photo of a taco restaurant in Los Angeles, which is frequently visited by Generation Y. You can boost this content for those who are interested in Taco, live in Los Angeles and are between the ages of 20-35.
The content you shared will then start to be included in the stream as normal. The only difference between the boosted content and the normal content is that there is a "sponsored" text at the top of the content. In addition, sponsored content includes action buttons.
Start with a small advertising budget, initially set your ad for 1-2 days. Then continue to make the necessary settings until you get the results you want.