SAFE & CHIC Review: The Premier Destination For Clean & Cruelty-free Beauty


Founded in 2015, SAFE & CHIC is the premier destination for clean & cruelty-free beauty. The brand offers you elite shopping experience with over 1600 products and 100 brands and counting.

Basically, SAFE & CHIC products include Agent Nateur, Alima Pure, Dr Alkaitis, Ere Perez, Fitglow Beauty, Graydon, Gressa, Grown Alchemist, Hannes Dottir, Herbivore Botanicals, Hynt Beauty, Indie Lee, Ilia Beauty, Innersense, Kari Gran, Kjaer Weis, Kosas, Kypris, Laurel Whole Plant, Lily Lolo, Mahalo Skincare, Maya Chia, Odacite, Osmia Organics, Patyka, Plume, Rituel De Fille, RMS Beauty, Susanne Kaufmann, The Beauty Chef, Ursa Major, Vapour Beauty and Yarok to name just a few.


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Things you would love at SAFE & CHIC

Every product sold at SAFE & CHIC is free of parabens and other chemicals of concern found in most mainstream products. They have thoroughly researched thousands of products for safety and effectiveness; including running them through the Think Dirty, Good Guide and EWG Skin Deep database to ensure commitment to quality. 

SAFE & CHIC fills a critical void in the marketplace: Eco-chic customers searching for healthy beauty products often review multiple sources to discern which brands are safer to use. They’ve transformed the industry by making cosmetics and healthy skin care products easy to research and convenient to purchase.

SAFE & CHIC customer reviews

I love how lip quenching this lip serum is. It truly does what it says it’s intended to do. 

I have been having extremely dry and chapped lips, and this helped in one night. I applied before going to sleep and I could still feel it when I woke up. Must have for sure.

Despite drinking lots of water, I have chronically dry lips. I have used tons of lip balms, oils and serums that hydrated at the time, but after the product wore off I’d be back to dry lips. This is the ONLY lip product I’ve ever used that actually heals my lips and keeps them from getting chapped. I use it every night before I go to sleep and I wake up with soft lips. If you have dry lips, do yourself a favor and get this. It works!

This lip serum is amazing. I had bright red, chapped lips, applied before bed, woke up with super soft barely chapped lips. My lips have never felt so hydrated in my life. It’s pricey, but like all fitglow products I have tried it’s worth every penny. Fitglow never disappoints! I am slowly collecting everything from this brand.

I have tried a dozen different lip treatments and none impressed me until now. I have such dry lips and this is the FIRST one to actually make a difference immediately I put on right before I went to sleep and woke up to soft lips. Thank you for creating this amazing lip care

My go-to face spf and primer all in one 🙂 Smells delicious and feels good knowing I am protected (with good ingredients to boot). Try it for yourself! 

I look forward to putting this sunscreen on! I have sensitive, dry skin, but this feels lovely and smells even better. 

This product is great. It is very light, sinks in quickly, smells divine, hydrates, and has SPF protection with no white cast whatsoever. 

Very light, smooth texture that gets absorbed fast without leaving a white cast. Smells nice and feels moisturizing!

I adore this brow builder. I have very dark hair and a few of my eyebrows are going white. This covers up those white hairs the way nothing else has. It makes my eyebrows look fuller as well, without making them look too full and dark for my face.

So I have medium thickness of brows, so I like this and it gives color and combs them into place, I do have a spot that is kind of bald or thin, but I still use my ecobrow to fill in that spot for this does not do the trick in that area.

This works perfectly to fill in brows that look “normal”. Love!

It helps speed up my time on my brows. The pigmentation is definitely there and I can feel that it helps keep the hairs in place. 



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