How and When to Schedule Facebook Posts for Your Brand

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How to Schedule Facebook Posts for You

You can schedule posts within the Facebook app or through a post scheduler from a third party.

In both cases, the steps required to schedule a Facebook post are identical. The benefit of scheduling posts on an external forum is that it may become part of a larger marketing strategy. This will enable you to schedule posts across marketing channels and view data reporting within a single interface. You will need to set up a Facebook business page before continuing through the steps outlined below. You can then immediately get started with posting.

Facebook

Create your content:

Go to your Facebook profile and in the left column click Publishing Tool. Next, at the top of the screen, click the Create Post button which opens a window. You can create content within that app, post an event, or list a work. We want to create a conventional Facebook post to the public of our brand for our purposes. Today Facebook provides a variety of content choices, including posts with several videos. Consider your marketing metrics and any data you have about social listening. Those outlets will keep you on track, and allay your temptation with all the latest Facebook resources to play around. Don't lose sight of the real reason why we shared on Facebook.

Keep those tips in mind when making your Facebook post material.

  • Use your original content in posts instead of stock photos. Audiences are already exposed to a great many visual stimuli. See to it that yours is special.
  • Mix photos and videos: Facebook provides a variety of image and video sharing options including slideshows, multiple videos, and even 3D images. Rather than posting text-only status updates, take advantage of those resources.

Set your date and time:

Please move on to scheduling the post once you have filled in the material. Select the option Schedule to open the calendar app, as shown in the image below.

Facebook will advise you on the best times to post via your company's User Insights page section. Such findings can be counterintuitive and show just how pervasive Facebook is in everyday life. Most people in the office use social media, during their drive to work, even in the evenings at home.

First, all you need to do is pick the time and day for the post to go live, and the rest will be taken care of by Facebook or your third party mail scheduler. Choosing the best time to go live will make the difference between a fantastic post and an insane one.

  • Spend time on your timing plan: Post online and participate on Facebook when your followers are. It makes a huge difference to the success in the campaign
  • Remember how frequently to post: There is no universal rule as to how often you will post on Facebook, but each audience should have a consistent history of behavior. Look at your results, and check a few different timetables.

Proofread everything before it goes live:

For your automated messages, it's tempting to "load and forget," but err on the cautionary side, here. Should an unforeseen occurrence dramatically shift the market, adapt the communication plan. This has caught up many brands, scheduling posts ahead of time and forgetting to tweak the tone when the climate takes a turn.

For example, after news events that have a negative effect on the everyday lives of people, its best not to go for a jovial tone that encourages conspicuous consumption. Whether you're working in retail marketing, restaurant marketing, or dental marketing, always be ready to adapt.

Follow these tips to ensure the best match for your audience is your automated postings.

  • Using Google Alerts to set up alerts for key trends: Keep up to date with news that could impact your marketing plan. If there is a significant event, you can go straight to your post scheduler to amend your program.
  • Pay attention to the small details: When you make major changes to your posts, such as the videos or images you want to share, make sure that any related details are still consistent with your message. This could mean updating opening times if you focus on local marketing or specifics of any sales that you wish to promote.  Your content should be an amazing example of evergreen content marketing.

Monitor performance and optimize:

Link your dashboard to marketing analytics to see how well your automated posts do against your key social media metrics. Automating your posts allows you to concentrate your energies on the more demanding elements of your marketing strategy. Make messaging improvements and set up tiny A / B tests to measure post output across various audience segments.

Take these points into consideration when assessing your marketing performance on social media.

  • Set targets: If the social media plan works as well as it could be can be hard to say. You have a lot of metrics at your fingertips but what looks like 'good?' As such, setting the objectives for each campaign is easiest, based on your business goals.
  • Switch course along the way: If data indicates another strategy will work better, don't be afraid to tweak your automated articles. You don't set your automatic schedule in stone, so use this to your advantage.

Facebook posts

When to Schedule Facebook Posts for Your Brand:

With the growing complexity of Facebook's ever-changing algorithm, it's more difficult every year to find the right time to post on Facebook. Yet work still needs to be done — the fact is, the best time to post on Facebook would be different from the right time for someone else to post on Facebook. But don't be worried; we are here to help! We’ll show you some general trends that you can use to get going, and we'll be providing tips to help you find the best time for your company to post on Facebook.

Fact: by posting on Facebook while your target audience is online, you can increase exposure and boost overall performance.

And how do you know when your brand is best?

It's all about understanding the attitudes and desires of the business, and the followers.

Facebook is the largest social media outlet for brands, and has the highest ROI of any social network, according to a new HubSpot survey. That means companies are seeing a lot of pressure on Facebook, making posts timing important. If you post when your target audience is online, they are more likely to see your post and are thus more likely to click or comment on it. When your posts get a lot of interaction, the latest Facebook algorithm will prioritize your brand's content and position it at the top of user feeds. The best time for Facebook posting depends on the audience and when they are interested online. Nonetheless, when timing posts there are a few general patterns to bear in mind. The best day for posting click-through rates on Facebook is Sunday, according to HubSpot. There's no big difference between weekdays but on Fridays and Saturdays, there's a small drop in clicks. There is no single day or time when the target market of each company is online and especially involved. But that doesn't mean that you can't find the best times for your brand to publish. You will find out when your audience is on Facebook and likely to engage with your content by analyzing post analytics and studying user behavior.

Use Facebook analytics:

The first approach, and perhaps the most successful, is to look at your Facebook post and audience insights. This data from analytics help you understand better the attitudes, ages, and demographics of your audience. You do need to manually test timestamps, but it's a good way to start learning exactly what kinds of posts work well at other times. You can also use Facebook analytics to get an overview of when your audience is most involved and to help you decide when the best time to post on Facebook could be.

Find your answers by A/B testing:

Another way to evaluate when your target audience is most interested in at various times to post the same content. This offers you a way to see how the output of content changes when you publish it. A / B testing will also inform you that there are periods when your audience is more involved, even though, theoretically speaking, being online is not their peak time.

For example, Facebook Analytics might tell you that most of your audience is online at 9 p.m. but during their lunch breaks, your A / B research might indicate that they are more involved at noon.

Perform a competitor Analysis:

Follow the Facebook business pages of competitors to track how their posts are timed, so you can improve your scheduling. Compare the posting schedule for your rivals to your feedback for the audience. Are there occasions when your audience is involved but usually your competitors aren't posting? Scheduling the content to go out at those times will help you stand out and have less post communication competitions. Often, a business analysis shows you the various types of content you are up against and will help you stand out from the crowd. 

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